News - - We tend to associate apprenticeships with mechanics or engineering or manufacturing; opportunities to break into the media, communications and advertising industry via an apprenticeship are few and far between. Karen Blackett, CEO of MediaCom UK, wants that to change, to encourage a diversity in the communications industries that mirrors the diversity of society itself. In 2012, she launched an apprenticeship scheme at MediaCom, the largest media agency in the UK, aiming to discover, develop and mentor talent from all backgrounds. The first cohort of MediaCom apprentices to complete the scheme have all been taken on as full-time employees and, says Blackett, they have contributed as much to the company as they have gained from it...

Ken Notes: Great read from Forbes...
Read More At: http://www.forbes.com/sites/hesterlacey/2014/05/15/media-apprenticeships-why-theyre-vital-how-they-work-7-tips-on-running-a-scheme-that-delivers/



- - Volume: 2 - WEEK: 21 Date: 5/20/2014 8:34:28 AM -