News - - At BMW’s only American plant, in Spartanburg, South Carolina, the German car company has implemented a very German tradition — the apprenticeship — in what they call their Scholars Program. (Watch more about their program in the Making Sen$e segment below). BMW mechanical engineer Moritz Kippenberger is himself a transplant from Germany, having arrived in Spartanburg in 2012. Paul Solman speaks with Kippenberger about the differences between American and German workplace culture, and in particular, what each values....

BMW calls their American apprentices “scholars.” Why don’t you call it an apprenticeship program?

I think we want to make clear that this is not the identical thing that we have in Germany. We don’t want to just copy something that has been successful in Germany. We want it to be unique and adapt it to the environment. And that’s why I think Werner Eikenbusch, [BMW’s head of workforce development for the Americas], came up with the name. I think he also mentioned to me at one time that there was some misperception with apprenticeship being very traditional, and we wanted it to be more modern and to have a tech feeling to it because it does deal with modern technology....

Ken Notes: READ THIS!


Read More At: http://www.pbs.org/newshour/making-sense/bmw-engineer-u-s-fallen-touch-job-market/



- - Volume: 2 - WEEK: 25 Date: 6/17/2014 9:10:37 AM -